You Can’t Judge a Book by the Cover
As Bo Diddley once sang, “You can’t judge a book by the cover,” (and if you don’t believe me, here he is…)
But, to be honest, we all do it. I’m generally persuaded to check out a book further only if I am first intrigued enough by the cover, or the title. Then I might check out the blurb, maybe even take a peek inside to sample the actual writing. And then, when I’m finally persuaded that this bound collection of words, lines, paragraphs and chapters, claiming to tell a story that will hold my attention and entertain me, is something I should invest my hard earned cash in, I usually put it back on the shelf with the intention of coming back another time and checking it out again. Yes, it’s the old adage that your prospect needs to be exposed to your product or service at least seven times before they even think about taking action.
Anyway, back to covers (and the point of this post, if I ever get there). The first Joe Coffin book entered the world in all its gory glory over two years ago, and the second followed a year later. We’re now up to Season Three, and I thought it was about high time they sported a new look. In fact, I’d never been fully happy with the violent, gory covers they sported up until now, fearing that they would put potential book buyers off.
(I still love the meat hook cover though.)
For this new round of book covers I wanted a specific identity, and a more abstract theme running through the series.
So here we are, Joe Coffin Seasons One to Three, in their brand new, spiffy clothes.
Take a good look, and let me know what you think.
In fact, if you could look at them seven times, that would be great…
And, as you may have noticed, I’m offering the complete set of the first three seasons for sale through my website shop. So, after you’ve taken those seven looks, you might want to click on the ‘BUY’ button.